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Making safety tangible

We help organisations embed social safety sustainably in culture, behaviour, policy and practice.

Home

Training & Advies

Festivals & Events

Onderwijs

Over ons

Samenwerkingen

In de media

Contact

Making safety tangible

We help organisations embed social safety sustainably in culture, behaviour, policy and practice.

Home

Training & Advies

Festivals & Events

Onderwijs

Over ons

Samenwerkingen

In de media

From working together to true collaboration

We help organisations embed social safety sustainably in culture, behaviour, policy and practice.

What we do

AuthentiCare works on social safety, communication and collaboration within organisations, teams, education, and festivals and events. Through workshops, training, guidance, consultancy and professional Social Safety Teams, we make social safety concrete and practical. We help people recognise and respect boundaries, understand one another better, speak up, take responsibility, and respond carefully and effectively in complex or unexpected situations.

We believe:
Insight is the starting point.
Behaviour makes the difference.
Integration creates lasting change.

Training & Awareness

We provide training in clear communication, setting and respecting boundaries, addressing others, preventing and recognising socially unsafe situations, and responding carefully and effectively to inappropriate behaviour.

Training & Awareness

We provide training in clear communication, setting and respecting boundaries, addressing others, preventing and recognising socially unsafe situations, and responding carefully and effectively to inappropriate behaviour.

Programmes & Guidance

We develop and guide programmes that help organisations strengthen social safety, communication and collaboration in a sustainable way. We focus on breaking patterns, building mutual trust and encouraging shared responsibility.

Programmes & Guidance

We develop and guide programmes that help organisations strengthen social safety, communication and collaboration in a sustainable way. We focus on breaking patterns, building mutual trust and encouraging shared responsibility.

Consultancy & Strategy

We advise on preventing, identifying and addressing social unsafety. We support the development of policies, codes of conduct, reporting procedures and protocols, clarify roles and responsibilities, and help put suitable preventive measures in place.

Consultancy & Strategy

We advise on preventing, identifying and addressing social unsafety. We support the development of policies, codes of conduct, reporting procedures and protocols, clarify roles and responsibilities, and help put suitable preventive measures in place.

Policy & Implementation

We support the development and implementation of policies, codes of conduct, team agreements and working practices around social safety. We translate these into clear responsibilities, practical ways of working and behaviour that can be applied every day.

Policy & Implementation

We support the development and implementation of policies, codes of conduct, team agreements and working practices around social safety. We translate these into clear responsibilities, practical ways of working and behaviour that can be applied every day.

We work in diverse contexts where people collaborate intensively and where social safety, communication and collaboration are essential. Our training and guidance match an organisation’s dynamics and turn challenges into concrete skills, agreements and everyday behaviour.

Businesses & Organisations

A socially and psychologically safe workplace is the foundation for healthy, effective collaboration. We support organisations in strengthening social safety through training, clear agreements and Social First Aid. Employees know what is expected of them and how to respond when boundaries are crossed.

Hospitality

Hospitality is a dynamic work environment where social safety can be under constant pressure. We train bar staff and teams to identify signals and de-escalate situations, so they can recognise inappropriate behaviour early and intervene safely and respectfully. The focus is on prevention, clear roles and building confidence to act on the floor.

Festivals & Events

Festivals require an integrated approach to social safety. Alongside training crew and bar staff, we provide awareness teams: visible, approachable team members trained in social safety, consent, support and referral. They offer visitors an accessible point of contact and work closely with the organisation, security and medical services.

Who we support


Wij werken in uiteenlopende contexten waarin mensen intensief samenwerken en sociale veiligheid, communicatie en samenwerking essentieel zijn. Onze trainingen en begeleiding sluiten aan op de dynamiek van de organisatie en vertalen vraagstukken naar concrete vaardigheden, afspraken en gedrag in de praktijk.

Businesses & Organisations

A socially and psychologically safe work environment is the foundation for healthy, effective collaboration. Through training, consultancy and guidance, we help organisations strengthen social safety, communication and collaboration. We support people in listening actively, communicating clearly, voicing expectations and needs, testing assumptions, and handling feedback, differences and conflicts constructively. We also focus on recognising unhealthy patterns, making tensions discussable, setting and respecting boundaries, and holding one another accountable for behaviour. In addition, we advise on preventive measures, policy and translating these into everyday practice. This builds mutual understanding, trust and shared responsibility, making social safety visible in daily work.

Festivals & Events

Festivals require an integrated approach to social safety. In addition to training crew and bar staff, we support organisations in developing and implementing codes of conduct and social-safety policy. Our Social Safety Teams can also provide a visible and accessible point of contact for visitors. Our carefully selected team members receive intensive training in social safety, consent, support, de-escalation and referral. They identify what is happening, provide initial support and work closely with the organisation, security and medical services. This makes social safety not only part of policy, but a visible and practical part of the festival floor.

Education

Education calls for a preventive and practical approach to social safety. We support schools and educational institutions in creating an environment where young people feel safe, learn to recognise and set boundaries, and take responsibility for themselves and others. Through interactive workshops and training, we make topics such as inappropriate behaviour, consent, communication, peer pressure and online influence open for discussion and practical application. Our training matches the age and lived experience of pupils and students. With recognisable situations, open conversations and practical exercises, young people learn to state their boundaries, respect those of others, speak to one another and intervene when they see or experience inappropriate behaviour. We also support educational institutions in strengthening social safety through consultancy, policy and guidance for educational teams. Together, we create safer learning environments, both inside and outside school.

Who we are

AuthentiCare was founded by Wies Heiner and Sieta van Horck. Their shared background in communication, personal development and leadership naturally led to AuthentiCare.

We believe everyone should feel safe in who they are, what they do and how they express themselves. Clear, honest and mindful communication is the foundation.

We combine warmth, involvement and accessibility with professional expertise and a people-centred approach. This creates space for openness, growth and meaningful collaboration.

That is AuthentiCare.

Our mission

To create safe, inclusive and conscious social environments where people feel seen, heard and supported, and can collaborate and grow from a place of trust.

Our vision

We are building a world where free expression, connection and safety are self-evident. A world where organisations consciously take responsibility for social and emotional safety, and where open communication, humanity and care for one another are part of how we work together.

Our values

Inclusivity • Authenticity • Self-expression • Connection

Social safety in the workplace: 3 facts

1 in 6

employees experience unwanted behaviour at work.

Nearly 2× as much absence

among employees who are regularly bullied.

€4.9 billion per year

in continued wage payments caused by psychosocial workload-related absence.

Social unsafety affects not only people, but also an organisation’s continuity and costs. Investing in social safety is not a luxury. It is prevention, risk management and responsible employment.


Sources: CBS & TNO, National Survey of Working Conditions 2024; TNO, Occupational Health and Safety Balance 2024 (published 2025).

Social safety as a foundation for collaboration and wellbeing

Many organisations want to create a socially safe environment where people work well together, but lack clear frameworks, transparent communication, practical tools and consistent follow-up. Especially in dynamic environments where people collaborate intensively, unclear expectations, different communication styles, ambiguous responsibilities and unspoken tensions can lead to misunderstandings, conflict, inappropriate behaviour, absence or staff turnover.

When signals, expectations and responsibilities are not recognised and discussed in time, this affects not only the wellbeing of employees and visitors, but also collaboration, trust and the organisation’s quality. Ultimately, it also has financial consequences, for example through higher absenteeism, loss of productivity, staff turnover, replacement costs, legal proceedings and reputational damage.

With Generation Z entering the workforce, the importance of clear communication, explicit expectations and responsible employment is becoming increasingly visible. Generations may differ in what they expect from feedback, leadership, boundaries, inclusion and collaboration. When these expectations remain implicit, friction and misunderstandings arise more easily. When there is room to discuss differences openly, they can contribute to stronger teams, greater mutual understanding and better collaboration.

Investing in social safety and communication is therefore not a luxury, but an essential investment in people, collaboration and the continuity of your organisation.

“We are committed to environments where social safety and emotional wellbeing are not extras, but the foundation.”

“Wij zetten ons in voor omgevingen waarin sociale veiligheid en emotioneel welzijn geen extra’s zijn, maar de basis.”

Who we support

Who we work with

Who we are

Bedrijven & Organisaties

Een sociaal en psychosociaal veilige werkvloer vormt de basis voor gezonde en effectieve samenwerking. Wij ondersteunen organisaties bij het versterken van sociale veiligheid via training, heldere afspraken en Sociale BHV. Medewerkers weten wat er van hen verwacht wordt en hoe zij kunnen handelen wanneer grenzen worden overschreden.

Horeca

Horeca is een dynamische werkomgeving waarin sociale veiligheid continu onder druk kan staan. Wij trainen barpersoneel en teams in signalerend handelen en de-escalerend werken, zodat zij grensoverschrijdend gedrag vroegtijdig herkennen en op een veilige, respectvolle manier kunnen ingrijpen. De focus ligt op preventie, duidelijke rollen en het versterken van handelingsbekwaamheid op de vloer.

Festivals & Evenementen

Festivals vragen om een integrale aanpak van sociale veiligheid. Naast training van crew en barpersoneel bieden wij onze awareness teams: zichtbare, benaderbare teamleden die speciaal zijn getraind in sociale veiligheid, consent, opvang en doorverwijzing. Deze teams fungeren als laagdrempelig aanspreekpunt voor bezoekers en werken nauw samen met organisatie, beveiliging en medische diensten.

Who we are

AuthentiCare is opgericht door Wies Heiner en Sieta van Horck. Vanuit onze gezamenlijke achtergrond in communicatie, zelfontwikkeling en persoonlijk leiderschap ontstond AuthentiCare als een logisch vervolg.

Wij geloven dat iedereen zich veilig zou moeten voelen: in wie je bent, wat je doet en hoe je je uit.

Heldere, eerlijke en bewuste communicatie vormt de kern van alles wat we doen. Warm, betrokken en benaderbaar met een professionele basis en een mensgerichte aanpak. Dat is AuthentiCare.

Onze Missie

Het creëren van veilige, inclusieve en bewuste sociale omgevingen, waarin mensen zich gezien, gehoord en gedragen voelen.

Onze Missie

Het creëren van veilige, inclusieve en bewuste sociale omgevingen, waarin mensen zich gezien, gehoord en gedragen voelen.

Onze Visie

Wij bouwen aan een wereld waarin vrije expressie, verbinding en veiligheid vanzelfsprekend zijn. Een wereld waarin organisaties actief verantwoordelijkheid nemen voor emotionele en sociale veiligheid, en waarin zorg voor mensen onderdeel is van de cultuur.

Onze Visie

Wij bouwen aan een wereld waarin vrije expressie, verbinding en veiligheid vanzelfsprekend zijn. Een wereld waarin organisaties actief verantwoordelijkheid nemen voor emotionele en sociale veiligheid, en waarin zorg voor mensen onderdeel is van de cultuur.

Onze waarden

Inclusiviteit • Authenticiteit • Zelf-expressie

Onze waarden

Inclusiviteit • Authenticiteit • Zelf-expressie

A selection of our clients

A selection of our clients

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Building a socially safe and conscious environment together?

Curious about what AuthentiCare can mean for your organisation, team or event? Contact us for more information or an informal introduction.

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